5 Keys to Success for Virtual Events
So you need to host a virtual event but you don’t know where to start?
You’re not alone!
There are a number of factors that lead to a successful online event. Just like classic “real-world” events, careful thought and solid planning are required. In many ways, virtual events can be more effective than in-person events since they can provide deeper engagement opportunities and richer metric tracking.
When executed properly, virtual events can bring your brand and message to life in exciting and innovative ways. Merjj can help you deliver an effective event that will strengthen your brand, achieve your business objectives, and maximize your investment.
Here are 5 keys to success when planning your first, or next, virtual event:
Prepare, Prepare, Prepare
It may surprise you to learn that virtual events require at least the same (and sometimes much more) effort and time to plan as in-person events! Ensuring that your event lives up to its potential requires you to plan well in advance.
Whether you are planning a large annual event, or creating a one-off business symposium or trade show, it’s important to consider every aspect of the event. This includes, but is not restricted to, your messaging, audience, speakers, content and sponsors. There are a lot of moving parts and it’s important to create a realistic production timeline.
Merjj offers total customization of your business content to capture your objectives and goals, online engagement with gamification, ROI tracking, customized live video and much more!
Define Your Audience, Message, and Objectives
It’s essential to define your users, or audience. That will shape the overall content creation and delivery. Merjj is flexible enough to deliver custom content to a wide array of users.
Begin by deciding which languages you want to offer to your audience, whether it’s English-only, Bilingual, or separate English and French. This is often the determining factor that will drive the curation phase, as well as the critical path, for your planning team.
Then, articulating your messaging strategy, and objectives, ensures that your content will resonate with your audience. Although it can be tricky to conceptualize virtual events if one is used to in-person gatherings, the same definition of core messaging and objectives is essential.
Merjj can replicate many in-person features and can also go above and beyond to provide effective engagement via customized content tracks. You decide what to serve up, to which groups of your audience, in their language of choice, and at the time of their choice.
Select The Right Online Platform
The virtual and hybrid event market is expected to continue growing through 2021 and beyond, so the number of platforms to choose from will continue to expand as well. It’s essential to select the right platform to ensure that your virtual event is a success, and that your brand is represented powerfully online.
But hey, no pressure!
A lot of software companies promise certain features such as customization and engagement, but lack the skill, production quality, and knowledge required to stage great events.
Merjj was built from the ground up by industry experts from our sister company, Human Contact. We can create a flexible and intuitive interface that will deliver your business objectives while delighting your customers and other stakeholders. We’ve already conducted many virtual events for premium brands and organizations with great success, and we’d be delighted to do the same for you.
Seek Out Creative and Production Professionals
Attempting to define and create all of the creative elements for your virtual event by yourself is like herding cats. Not just regular cats, but particularly ornery ones!
It’s an enormous job that requires a high level of skill, experience, and specialized hardware and software. Deliverables including high-res video, graphic design, and game customization all need to be conceived, created, and embedded into your virtual event platform.
With our robust production power, Merjj can plan, manage, and create all aspects of content required for your event. Having materials come from the same source also ensures alignment, consistency, and – most importantly – ensures delivery of a positive and lasting impression.
Post-Event Engagement is Critical!
Engagement after the event has concluded is very valuable! But it can be difficult to achieve, depending on the nature of the event and your users.
Merjj allows for continuous communication during the event. But it can last beyond the event and also become a conduit for ongoing communications and content.
Conducting post-event surveys and questionnaires with your users can provide important insights into the efficacy of your event and inform changes and enhancements for future events. This seamless extension of engagement with your users will serve to strengthen their bond to your business.